This article seeks to explain the frequency and tone of media attention for public organisations. Expectations are formulated on the impact of fundamental organisational features on the frequency and tone of coverage of public organisations. A fuzzy-set qualitative comparative analysis (fsQCA) is used to analyse the nuanced interplay between legal independence, primary task and organisational size. The results show that this configurational approach is necessary to understand which public organisations appear in the media and how. Legal independence, task and size do not operate independently, but combine in explaining the media attention for public organisations.